Trade Show

I don't know if I've mentioned it before but i study International Fashion Marketing at university which is mainly a business based degree but occasionally has interesting tasks such as this trade fair... We were assigned groups and given a retailer to focus our project on. My group was given All Saints. We then had to take this brand and create an innovative idea to expand the brand. We decided to create a sub brand called Little Saints which is clothing targeted at children. We had to design a range, give marketing ideas, decide on where would source the garments and all other aspects of creating and marketing the 'new' brand. It was so much fun and my group was really focussed and had great ideas! The final part of the assessment was to carry out a trade fair we we put forward all of our ideas with other extras such as decorations, business cards, goodie bags, music etc. It was a great day and interesting to see everyone else's ideas and work. The good news is.... We got a first! It was a success and our ideas were really appreciated! I wish every assessment was this much fun! Now to start revising for my exams :(